Excerpt from a recently article by Michael Stankard
"PRO Domain Extension Will Weed Out Spam And Rank High In Google
November 6, 2008 by Michael Stankard
If you have been in the Internet business as long as I have, then you know that domain extensions come and go without making a dent in the rankings of .com and .org websites. The .net extension has performed the best out of all the non dot com domains, but clearly not anywhere near a .com.
Enter the .pro domain extension. I haven’t seen as much talk about it as I expected even though it has been out for months. I suppose that professionals online don’t feel it will crack the dominance of traditional .com’s. The fact is .pro will not only rank high, but has the potential to take rankings away from the vaunted .com domain extension."
There is an extra verification process for these domain names and the buzz about these domains require additional research, however, there may be something here. Why?
You must have a business license to keep your domain. This is a specific form of information validation that takes the domain name far above .com's in the realm of Trust. Anyone heard of TrustRank? If you don’t provide them with a business license along with the licensing entity within 44 days you will lose the domain. .pro domains are not available through wholesalers like godaddy - you will have to use Network Solutions or another registrar.
Saturday, February 28, 2009
The Value of "Link Juice" explained
Here are the broad strokes for evaluating a link to your site:
1. Know The Page - if your site will be linked to from anything other than a home page, make sure you know exactly which page your link will be on. Some of the more shady link brokers won’t tell you exactly which page your link will be on, until you have already paid. This is a bad sign. All good brokers show you in advance where your link will be.
2. No More Than 100 TOTAL Outbound Links - the page linking to you should not have more than 100 TOTAL links including internal navigation and other site control links.
3. No More Than 25 Paid or Sponsored Links - make sure they don’t have a ton of paid or sponsored links. Really 16 is my rule of thumb for paid links, but enough industry people agree on 25, but the less the better.
4. No More Than 2 Google Adwords Boxes - any site that has more than 2 Adwords boxes will not help you.
5. At least 1 Point Higher In Page Rank - the site should have at least a 3 PR, as well as being higher than your page. Sites that have below 3 PR have little or no pass through.
These are basic guidelines for accepting inbound links. The thing to remember is; your own internal pass through, or link juice, also depends on your site following the basic rules of linking. Don’t have more than a couple advertisements, no more than 100 total links on a page, etc. By properly stuffing keywords and creating optimized content your pages will have more weight, which will in turn make your internal links have more go juice.
1. Know The Page - if your site will be linked to from anything other than a home page, make sure you know exactly which page your link will be on. Some of the more shady link brokers won’t tell you exactly which page your link will be on, until you have already paid. This is a bad sign. All good brokers show you in advance where your link will be.
2. No More Than 100 TOTAL Outbound Links - the page linking to you should not have more than 100 TOTAL links including internal navigation and other site control links.
3. No More Than 25 Paid or Sponsored Links - make sure they don’t have a ton of paid or sponsored links. Really 16 is my rule of thumb for paid links, but enough industry people agree on 25, but the less the better.
4. No More Than 2 Google Adwords Boxes - any site that has more than 2 Adwords boxes will not help you.
5. At least 1 Point Higher In Page Rank - the site should have at least a 3 PR, as well as being higher than your page. Sites that have below 3 PR have little or no pass through.
These are basic guidelines for accepting inbound links. The thing to remember is; your own internal pass through, or link juice, also depends on your site following the basic rules of linking. Don’t have more than a couple advertisements, no more than 100 total links on a page, etc. By properly stuffing keywords and creating optimized content your pages will have more weight, which will in turn make your internal links have more go juice.
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