Here are the broad strokes for evaluating a link to your site:
1. Know The Page - if your site will be linked to from anything other than a home page, make sure you know exactly which page your link will be on. Some of the more shady link brokers won’t tell you exactly which page your link will be on, until you have already paid. This is a bad sign. All good brokers show you in advance where your link will be.
2. No More Than 100 TOTAL Outbound Links - the page linking to you should not have more than 100 TOTAL links including internal navigation and other site control links.
3. No More Than 25 Paid or Sponsored Links - make sure they don’t have a ton of paid or sponsored links. Really 16 is my rule of thumb for paid links, but enough industry people agree on 25, but the less the better.
4. No More Than 2 Google Adwords Boxes - any site that has more than 2 Adwords boxes will not help you.
5. At least 1 Point Higher In Page Rank - the site should have at least a 3 PR, as well as being higher than your page. Sites that have below 3 PR have little or no pass through.
These are basic guidelines for accepting inbound links. The thing to remember is; your own internal pass through, or link juice, also depends on your site following the basic rules of linking. Don’t have more than a couple advertisements, no more than 100 total links on a page, etc. By properly stuffing keywords and creating optimized content your pages will have more weight, which will in turn make your internal links have more go juice.
Saturday, February 28, 2009
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1 comments:
In terms of accepting links, the only rule I've ever used is the "good/bad neighborhood" classification. Obviously when requesting, trading, or paying for a link, I utilize standards very similar to the ones you state above. The difference of course is whether or not the link comes from my own link building efforts or is just one that shows up at my door.
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