TrustRank and .Pros Domains

Excerpt from a recently article by Michael Stankard

"PRO Domain Extension Will Weed Out Spam And Rank High In Google
November 6, 2008 by Michael Stankard

If you have been in the Internet business as long as I have, then you know that domain extensions come and go without making a dent in the rankings of .com and .org websites. The .net extension has performed the best out of all the non dot com domains, but clearly not anywhere near a .com.

Enter the .pro domain extension. I haven’t seen as much talk about it as I expected even though it has been out for months. I suppose that professionals online don’t feel it will crack the dominance of traditional .com’s. The fact is .pro will not only rank high, but has the potential to take rankings away from the vaunted .com domain extension."

There is an extra verification process for these domain names and the buzz about these domains require additional research, however, there may be something here. Why?

You must have a business license to keep your domain. This is a specific form of information validation that takes the domain name far above .com's in the realm of Trust. Anyone heard of TrustRank? If you don’t provide them with a business license along with the licensing entity within 44 days you will lose the domain. .pro domains are not available through wholesalers like godaddy - you will have to use Network Solutions or another registrar.